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Electricity Companies in Midland, Texas: How To Find The Best One For Your Energy Needs

Have you ever downloaded an app on your smartphone and then realized that you accidentally got tricked into a year-long subscription for something you don’t actually need or want? How could the free trial bloat up to $50 a month, billed annually?

We can’t get that subscription charge off your credit card for you, but we can keep you from feeling the same way about your electric bill.

Power Wizard gets you what you actually need, at the prices you want.

When looking for the best electricity companies in Midland, Texas, Power Wizard can save you the time, money, and post-charge regret of trying out different plans. 

You need the Shopping Tool!

What are you waiting for? Save now!

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Can I Choose Any Electricity Company in Midland?

Did you know that as an electricity customer in Midland, you have the ability to choose your own electricity company?

That’s right.

Unlike many other states and cities around the country, residents of many Texas cities including Midland, have the unique ability to select their electricity company from the multitude of companies that service those areas.

Have you ever wondered why some cities, such as Midland, are able to choose their own electricity company while other cities don’t have that same option?

The answer is simple.

It’s all because of deregulation.

Electricity Companies In Midland Exist Because Of Deregulation

Electricity deregulation began in some Texas cities, such as Midland, on January 1, 2002, with the approval of Texas Senate Bill 7.

Deregulation was put into place in order to bring more competition to the electricity market and provide consumers the power to choose their own electricity company.

Thanks to deregulation, as a Midland resident, you have the power to:

  • Choose your electricity provider
  • Change electricity companies at any time
  • Choose your electricity plan
  • Choose your electricity source

This sounds like a pretty fantastic deal for you as a consumer, doesn’t it?

While it does put the power in your hands, allowing you to choose any company you’d like – as long as they service your area – also has a downside.

The process of researching and choosing the best electric company in Midland can be a tremendous undertaking.

That is, unless you know where to go for help.

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electricity companies in midland

How To Choose The Best ElectricCompany In Midland, Texas

There are so many electricity companies to choose from that it can be extremely difficult to narrow it down to the one that fits your energy needs the best.

As a byproduct of deregulation, there are now more than 160 Retail Electric Providers, or REPs, in Texas to choose from.

This means that there are potentially dozens of electric companies with hundreds of plans available in Midland alone.

In order to find this one single plan from the huge haystack of plans available, you’ll have to do an extensive amount of research and comparison.

Option 1: Manually Search For The Best Electricity Company in Midland

The process of manually searching for the best electricity company in Midland requires a considerable amount of work and is very time-consuming.

If you decide you want to find an electricity plan on your own, you might want to first brew a giant pot of coffee and pull up a comfy chair because you’re probably going to be at it for several hours. Perhaps even several days.

The steps of manually selecting your electric company and plan include:

  1. Research to find out all of the electric companies that service Midland
  2. Make a list of each of these electric companies. Start with the first company on your list, go to that company’s website and find out what plans they offer in your area
  3. Create a spreadsheet, adding the details for the first plan offered by company #1. Make sure to include:
    1. Any deposit required
    2. The plan term
    3. Any additional fees, such as delivery fees, early termination fees, etc.
    4. The cost per kWh
    5. Any other relevant information
  4. Move on to plan #2 offered by company #1 and add all of the details for this plan to your spreadsheet
  5. Repeat step #5 until you’ve added all of the plans offered by company #1 to your spreadsheet.
  6. Go back to your original list of companies and go to the second company’s website.
  7. Repeat step #5 until you’ve added all of the plans offered by company #2 to your spreadsheet.
  8. Continue in this way until you’ve added all of the individual plans offered by each of the companies to your spreadsheet.
  9. Review your spreadsheet – which could now include the details for close to 100 different plan options – to compare all of the individual details of each plan.
  10. Be sure to read company reviews so you know what to expect in terms of service.
  11. Do your best to pick 1 single plan that you think will best fit your electric needs
  12. Contact your chosen company to get started on the sign-up process. Keep in mind that this step could take a few additional hours to complete, so make sure you’ve cleared your schedule.

Keep in mind that this process might not even yield the best results, and you could still end up overpaying for electricity.

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Are you feeling frustrated, confused, or overwhelmed yet?

Do you feel the tingling of an oncoming headache just from the sheer thought of going through such a mammoth task list?

Are you thinking to yourself, there has got to be an easier way?

If so, you’re in luck.

Power Wizard has got you covered.

Option 2: Let Power Wizard Find You The Right Electricity Company in Midland, TX

Finding the best electric company in Midland couldn’t be easier with Power Wizard’s Shopping Tool.

Let Power Wizard find the best electricity company for you in 3 simple steps:

  1. Open Power Wizard’s Shopping Tool
  2. Input some relevant information, such as your:
    1. Zip code
    2. Home’s size and age
    3. Average electricity usage
  3. Sit back and let Power Wizard do all of the work for you

In as little as 5 minutes, Power Wizard will match you with the very best electricity company in Midland to meet your unique needs.

And the best part?

Since Power Wizard has no affiliation with any REP and does not receive kickbacks for referrals, you can sleep easy at night knowing without a doubt our unbiased algorithm has matched you with the very best plan for your individualized usage and needs.

electricity companies in midland

What Is The Cheapest Electricity Company In Midland?

At this point, you may just simply want to know, “What is the cheapest electricity company in Midland TX?

While it’s a simple question, unfortunately, the answer isn’t simple at all.

This is because, when it comes to electricity rates, cheapest almost never equals best.

Even if you sign up for a plan that offers the lowest kWh rate, you could still end up paying more in the long run.

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Let’s consider Sybil’s family:

After moving to Midland, Sybil spends about 20 minutes on Google looking for the “cheapest” electricity company.

She finds a plan offering a rate of 8.5¢ per kWh and quickly signs up since this rate is about 1¢ less than the average electricity rate in Midland.

Sounds like a pretty great plan, right?

Don’t get excited just yet.

If Sybil had done her research, she would have seen that the rate of 8.5¢ per kWh is only for those that use less than 1,000 kWh per month. Sybil’s family has an average usage of 1,800 kWh per month, so per her contract, her rate will actually be 12¢ per kWh.

This is almost 150% more than Sybil expected to pay, making this “cheap” plan not so cheap in the long run.

Electricity Rates In Midland:

At the time of this article posting, the average electricity rates in Midland are as follows:

  • The average residential rate is 9.38¢/kWh.
  • The average commercial rate in Midland is 8.76¢/kWh.

When considering this average electricity rate, there are 2 important factors to keep in mind:

  1. Due to the competitiveness of the industry, electricity rates in Texas can change within a matter of minutes.
  2. Some rates will come with stipulations such as minimum use requirements.

Don’t Rely On The Rate Alone

It’s important to realize that electric bills aren’t solely based on the rate per kWh.

In addition to your energy charge or the rate you pay per kWh, electricity companies in Midland may add some additional fees and charges to your monthly bill as well.

Some of these additional fees and charges could include:

  • Base charge – the flat fee paid to your REP each month
  • Delivery charge – the fee charged to physically deliver electricity to you
  • Hidden fees – a variety of additional fees REPs may charge monthly
  • Renewal charge – sometimes charged when a plan automatically renews
  • Taxes – local, state, and federally imposed

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Hidden Fees

There are many different types of hidden fees that can show up on an electric bill.

In fact, some electricity companies in Midland may charge additional fees, such as:

  • Minimal payment fee
  • Third-party billing fee
  • Live customer service fee
  • Document processing fee
  • Renewable energy selection fee
  • Move-out date change fee
  • Minimum usage fee
  • Disconnection fee
  • Reconnection fee

The addition of these hidden fees can be the cause of serious bill shock for customers that are not expecting them.

Contract Renewal Upcharge

If you don’t thoroughly read your contract and pay close attention to your contract renewal date, it’s possible that you could be unpleasantly surprised by even more fees.

Some electric companies in Midland will automatically roll you into a new contract when your prior contract expires.

In addition, some of these automatic renewals come with renewal charges. Some renewal plans will even carry a higher kWh rate than the previous plan.

What Is The Best Electricity Company in Midland, TX?

The best electricity company in Midland is highly individualized.

The best company and plan for one person is most likely not going to be the best company and plan for their neighbor.

When looking for the best plan for your own personal needs, you’ll need to consider many factors, including:

  • Home size
  • Age of home
  • Usage
  • Contract length
  • Fees
  • Location

It’s more important to search for an electricity plan that meets your individual energy needs rather than searching for “the best electricity company.”

This can be a very difficult, confusing, and time-consuming search to do on your own.

Avoid the hassle and let Power Wizard match you with the very best plan to meet your needs.

Let us find you the best plan in seconds and start saving.

electricity companies in midland

Types of Available Electricity Plans in Midland

Electricity companies in Midland offer a wide variety of electricity plans for consumers to choose from.

When trying to decide which plan you should sign up for, you need to make sure you’re looking carefully at the plan details, paying close attention to:

  • Required deposit
  • Plan type
  • Plan length
  • Rate
  • Other associated fees

The type of plan you choose will determine whether you save money or not.

The best deal for you depends on your lifestyle and electricity usage.

Some of the popular plan types offered in Midland are:

  • Prepaid electricity plans
  • Free nights and weekends plans
  • No deposit electricity plans

Prepaid Electricity Plans

In Midland, prepaid electricity plans are one of the more popular plan types offered by electricity companies.

Prepaid plans allow the customer to pay for electricity as it is used.

Often, electric companies will have a minimum balance requirement for these types of plans.

As long as the account balance never drops below this minimum, customers have the freedom to add funds to their account when they want and in the amount that they want.

Some of the perks that come with prepaid electricity plans include:

  • No credit check
  • No large deposit required
  • More control over electricity usage
  • No long term contracts
  • No cancellation fees
  • More flexibility in when payments are made
  • No bill shock

When considering a prepaid plan, you must also take into account the cons of this plan type as well.

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Some of these negatives include:

  • Higher per kWh rates than other plan types
  • Constant monitoring of your account usage and balance
  • Possibility of electricity being turned off if your account balance drops too low.

Who Is A Prepaid Electricity Plan For?

Olivia is a newly single mom who, along with her 2 young children, has recently moved into a new apartment in Midland.

As a former stay-at-home mom, Olivia has also recently re-entered the workforce, working as a paralegal for a local attorney.

With so many changes in her life, Olivia is not as financially stable as she’d like to be. With limited savings to fall back on, it’s essential that Olivia adheres to a strict budget.

Given these factors, a prepaid plan may in fact be the best choice for Olivia and her family.

But how can she know for sure?

Spending a quick and painless 5 minutes with Power Wizard’s Shopping Tool will tell Olivia exactly which plan type best suits her needs.

Free Nights and Weekends

Many electricity companies in Midland offer free nights and weekend plans, which is very popular among consumers.

Who wouldn’t want free electricity?

It seems like a no brainer to sign up for this type of plan, right?

Don’t jump the gun too quickly, though.

While a free night and weekend plan might be the perfect fit for some people, chances are it’s not the perfect fit for most.

Who Is A Free Nights and Weekends Electricity Plan For?

Julie and her husband Marcus both have full-time jobs outside of the home. Most days neither one is home before 7 pm.

After a long day of work, Julie enjoys Netflix binging while Marcus prefers to play video games online with his friends.

Weekends are often spent catching up on laundrymeal prepping for the coming week, as well as more Netflix and video game sessions.

Given their lifestyle, it’s very likely that a free nights and weekends plan would suit their needs very well.

Of course, they can put their minds at ease by using Power Wizard’s Shopping Tool to know for sure.

Let us find you the best plan in seconds and start saving.

No-Deposit Electricity Plans

Another popular plan offered by many electricity companies in Midland is a no-deposit electricity plan.

Just as the plan name suggests, these types of plans do not require deposits to activate service.

This type of plan can be very appealing to people who have poor credit or don’t have the funds necessary to pay the deposits required with more traditional electricity plans.

Who Is A No-Deposit Electricity Plan For?

Warren and his girlfriend Elise have just moved out on their own into their very first apartment together in Midland.

Warren works full-time framing houses while Elise attends the local community college and waits tables at night.

Money is tight and neither has had the opportunity to establish a strong credit history.

Chances are that a no-deposit plan is the best option for Warren and Elise, but a quick 5-minute check using Power Wizard’s Fee Savings Estimate tool will verify this choice for them.

Midland Neighborhoods:

Neighborhoods located in Midland, Texas include:

Midland Zip Codes:

Midland, Texas zip codes include:

Discover the best electricity rates.

Power Wizard finds you the best electricity plan and ensures you won’t overpay for electricity again.

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