Choosing between TXU Energy and Gexa Energy often comes down to what matters most to you: experience, innovation, or savings. Both are long-standing names in Texas electricity, offering a mix of traditional and renewable plans for homes across the state. But while TXU Energy focuses on a wide range of features, Gexa Energy leans into affordability and helping Texans feel confident in their energy choices.
In this comparison, Power Wizard’s energy experts break down how these two providers differ in pricing, plan structure, and overall customer experience, so you can decide which one best fits your household.
Let’s start with a quick side-by-side overview of each provider to kickstart your search.
| Feature | TXU Energy | Gexa Energy | Verdict / Notes |
|---|---|---|---|
| Overall Rating | TXU Energy leads in overall satisfaction | ||
| Plan Variety | Fixed-Rate, Time-of-Use, Solar Buyback, EV Charging, Bill/Usage Credit, Variable-Rate (price), Seasonal Savings | Fixed-Rate, Time-of-Use, Bill/Usage Credit, EV Charging, Solar Buyback, Variable-Rate (price) | Both offer diverse plan types; TXU offers plans built specifically for savings during Texas summers and winters |
| Customer Service | 4.75/5 rating for service. 24/7 availability | 4.5 / 5 rating for service | Both are well-rated; TXU offers around-the-clock help |
| Green Energy Options | GreenUp add-on to make any plan green; Free Nights & Solar Days is a full green energy plan | All residential plans powered by renewable energy | Gexa offers fully renewable residential plans; TXU provides green add-ons |
| Business Plans | Yes | Yes | Comparable B2B support and flexibility |
| Best For | Homeowners wanting flexibility & 24/7 help | Customers seeking renewable energy and tailored solutions | Choice depends on priorities: TXU for service & plan variety, Gexa for tailored energy solutions |
TXU Energy has been a cornerstone of the Texas electricity market for decades, known for its reliability, innovation, and customer-first approach. As one of the state’s largest retail electric providers, TXU offers a broad range of plans designed to fit different usage patterns and lifestyles. From flexible pricing to advanced energy management tools, TXU combines deep industry experience with modern convenience to keep Texas homes powered.
With roots dating back to 1882 and officially founded in 2002, TXU Energy has grown into Texas’s largest retail electricity provider. It serves more than 1.7 million customers across AEP, Oncor, CenterPoint, and TNMP territories.
Gexa Energy has been in business since the start of deregulation in Texas and has built its reputation around simplicity, sustainability, and value. They are part of the NextEra Energy family, one of the nation’s leading clean energy companies. Gexa prides itself on helping customers make informed, confident energy choices. With transparent pricing, digital account tools, and customer-focused support, Gexa provides Texans with an energy experience that’s modern, accessible, and environmentally conscious.
Since 2019, all Gexa residential plans have been powered by 100% renewable energy. For those looking to take the next step, Gexa also provides solar programs with rooftop panel installations backed by 25-year warranties and optional battery storage for added reliability.
Both TXU Energy and Gexa Energy offer a wide range of plans, but the right fit depends on your household’s priorities. The table below highlights how each provider structures its plans so you can see which one aligns best with your lifestyle and energy goals. Always read the Electricity Facts Label (EFL) before enrolling for full plan details.
| Plan Type | Best for TXU Energy | Best for Gexa Energy | Key Takeaway |
|---|---|---|---|
| Fixed-Rate | Predictable bills with 12-24 month terms | Predictable bills with 12-24 month terms, 60-day guarantee | Both have competitive plans |
| Time-of-Use | Multiple Free Night/Season options | Free Nights & Weekends plans | Both match off-peak usage; choose based on specific schedule needs |
| Solar Buyback / Green Energy | GreenUp add-on & solar buyback plan | 100% renewable residential plans and solar buyback option | Gexa for fully renewable plans; TXU for optional green upgrades |
| Bill Credit | $50 when you use 1,200 kWh | Up to $600, $1,200, or $1,500 in credits depending (check ETF for credit and usage details) | TXU Energy for moderate-usage homes; Gexa Energy for high-usage homes |
| Variable Rate / Flexible | Flex Forward | Gexa Flex | Choose based on terms and rates |
| Business Plans | Plans for businesses of all sizes; offers custom tools and support | Custom B2B plans with dedicated account support | Both strong; choice depends on service model and renewable preference |
Not sure whether Gexa Energy or TXU Energy is the right fit? Enter your ZIP code into Power Wizard’s comparison tool to view the providers in your area side by side.
No, Gexa Energy tends to be a little less expensive than TXU Energy overall. However, neither is universally cheaper than the other due to a customer’s individual home and energy usage.
Although TXU Energy offers the GreenUp add-on for any plan, Gexa Energy offers 100% renewable energy plans.
Yes, both Gexa Energy and TXU Energy offer free electricity on nights and/or weekends. Keep in mind that delivery charges (from the Transmission and Distribution Utility) may still apply.
Both TXU and Gexa have highly-rated customer service, but TXU offers 24/7 support.
Both providers offer electricity plans for businesses of all sizes. TXU Energy provides rebates, energy management assistance, demand response programs, peak demand notifications, and personalized dashboards, as well as the potential to earn a $500 gift card during enrollment. Gexa Energy offers multiple business plan types, renewable energy, and dedicated account support.
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