At Power Wizard, Ken Weilbacher provides market analysis and educational content designed to help consumers better understand Texas electricity plans, compare providers, and make smarter energy decisions based on their home and usage needs. With over 20 years of experience in the energy industry, Ken is recognized for his expertise in electricity pricing strategy, customer experience, marketing analytics, and retail energy operations. Previously, he has held leadership roles at Direct Energy, Entrust Energy, and co-founded and served as CEO of GoodCharlie Energy, one of Texas’ highest-rated retail electricity providers, further strengthening his reputation as a trusted leader and expert in the energy industry.
Christine Anez is a dynamic leader who brings 8 years of experience in digital marketing, including experience at Red Ventures and 4 years in the energy industry. Specializing in simplifying electricity shopping and using data-driven insights to improve customer experience and drive growth, Christine has made a lasting impact on customers in the energy industry. She also plays a vital role in developing and refining customer-focused content that helps customers make informed energy decisions. Passionate about the evolving search landscape, Christine focuses on improving how consumers discover, evaluate, and shop for energy online. Outside of work, you may find her traveling, spending time with family, or playing pickleball.
Luis Luna spearheads content strategy, editorial direction, and brand guidelines for Power Wizard to ensure the company delivers accurate and engaging information to customers. His background includes more than 12 years of content strategy experience within big ecommerce brands, with more than 5 of those years working in the energy industry. During his time at a prior agency, Luis worked on accounts for Chariot Energy, Just Energy, Energy Texas, and other notable companies. His expertise in digital strategy and content development continues to support Power Wizard’s growth and industry presence.
Philip Huynh brings a strategic and results-driven approach to marketing. While newer to the energy sector, he brings 5 years of experience in content strategies for enterprise brands across healthcare, manufacturing, home services, SaaS, e-commerce, and B2B industries. He is driven by a love of building systems, processes, and solving puzzles. His natural curiosity and commitment to continuous learning have aided his successful transition into the energy industry, where he continues to drive innovation in the energy market. At Power Wizard, he contributes to developing and optimizing digital content to improve the user experience and support informed energy shopping decisions. Outside of work, Philip enjoys fitness, travel, trying new restaurants, and being a proud parent to a cat and a dog.
Backed by over 15 years of experience in marketing and product management in the retail energy industry, Alfred Poindexter is highly experienced in developing innovative products and services that enhance the customer experience. Before joining Power Wizard, he worked with established organizations within the retail energy sector, including NRG, and supported Power to Choose initiatives through an outside agency. Through these experiences, he gained valuable insight into customer behavior and preferences. With additional expertise in user experience design and web application development, Alfred helps Power Wizard design new technologies and websites that make it easier for customers to access important information. Outside the office, Alfred enjoys a variety of hobbies that fuel his curiosity and creativity, like building complex LEGO sets, watching cinema, and exploring the outdoors.
By combining industry expertise with a customer-focused approach, Christine helps tailor Power Wizard’s marketing strategies to simplify complex information and enhance the customer experience. Before transitioning into the retail electricity industry, she worked in the cosmetics and retail sectors, building a strong foundation in consumer marketing. Throughout her 11-year marketing career, Christine has worked for companies such as Chariot Energy and Just Energy, which helped her gain valuable firsthand knowledge of consumer behavior and needs. The aspect of marketing she enjoys most is creating engaging content across social media, email, and articles that captures the customer’s attention and strengthens brand connection. Beyond work, Christine enjoys spending time with her dogs, Pearl and Jax.
