Choosing a Texas electricity provider can feel straightforward on the surface, but real insight often comes from the people already using the service. Think Energy serves multiple deregulated areas of Texas, and it consistently draws attention for its straightforward plans, green energy options, and digital-first experience. To help you decide whether it’s a good match for your home, we analyzed recent customer reviews from Texans to see what people appreciate most and where they’d like to see improvements. Let’s dive in!
Before we look at customer reviews, let’s see how Power Wizard’s energy experts rate Think Energy regarding service, accessibility, and product variety.
| Overall Power Wizard Score | Rating Scale (1-5) |
|---|---|
| Overall Score | |
| Customer Service | 3.25 |
| Online Accessibility | 5 |
| Plan Options | 3.33 |
Think Energy launched in 2011 and serves residential customers in deregulated cities and towns in Texas. The company positions itself as a modern, easy-to-use provider built around transparency and digital convenience.
All residential plans on its site are backed by 100% renewable energy, and customers can take advantage of additional programs, such as:
With predictable pricing, online account features, and optional savings programs, Think Energy focuses on providing Texas customers with a straightforward electricity experience and added value.
After reviewing recent online comments from Texas customers, several themes consistently emerged from people who are happy with their Think Energy experience. Here’s what customers say the company does exceptionally well:
Many Texas customers highlight how easy it is to sign up for Think Energy and begin service, often noting that the process was smoother than they expected. Reviewers specifically call out the precise online sign-up flow and straightforward plan explanations, which helped them make an informed choice without frustration or confusion. This matters because a confusing or drawn-out enrollment experience can sour the relationship before service even begins — but for many, Think Energy gets it right from the start.
A common thread in positive reviews is the savings customers report after switching to Think Energy, whether through lower rates or programs like ThinkSmart. Many reviewers report significant monthly bill reductions that affect their household budgets. Reviewers also appreciate the lack of surprise fees or hidden charges.
Customers frequently praise Think Energy’s support team for being friendly, prompt, and willing to answer questions. Several reviewers in Texas note that representatives explained plan details clearly, which stood out to them as a differentiator. Good customer service matters because energy billing and contract questions do come up; feeling supported can make these inevitable moments much less stressful.
Texas reviewers frequently highlight the ThinkSmart program as a useful addition to their electricity service. ThinkSmart makes small, real-time adjustments designed to reduce usage without sacrificing comfort. Customers can earn $10 in bill credits each month for participating.
While Texas customers have many positive things to say about Think Energy, they also hope to see some changes in a few areas.
Although many customers note that Think Energy’s customer service representatives are helpful and knowledgeable, some report challenges with getting timely responses from customer service when issues arise. Clearer expectations around response times and more proactive follow-up could help improve overall satisfaction for Texas customers.
Think Energy offers a $100 sign-up gift card to eligible new residential customers in Texas, but many reviewers report delays in receiving it or uncertainty about the steps to claim it. Even when the reward is eventually issued, the lack of status updates leaves some customers feeling unsure. More proactive communication around eligibility and fulfillment timelines would help set clear expectations from the start.
A recurring theme in reviews is the desire for more transparent, easy-to-read billing statements. Customers who participate in programs like ThinkSmart or Community Solar sometimes find it difficult to understand how charges and credits are applied each month. A clearer breakdown of costs — especially when multiple bill components are involved — would make it easier for customers to verify monthly usage and savings.
Although Think Energy serves multiple deregulated cities in Texas, reviewers point out that plan types vary by location. Some customers say they wish options like specific fixed-rate terms were available to them. For households trying to compare plans across providers, inconsistent availability or lack of specificity regarding what is offered where can make decision-making harder.
All customer sentiment included in this review—positive and negative—was sourced from Texas-based review platforms and verified Texas customer feedback. This ensures that the insights reflect the experience of electricity consumers, specifically within the Texas market.
Below is a quick side-by-side look at Think Energy’s pros and cons to help you decide whether they could be the right REP for your Texas household.
| Pros | Cons |
|---|---|
| Easy, transparent enrollment | Community Solar credit confusion |
| Noticeable savings | Sign-up rewards confusion |
| Good customer support | Unclear billing |
| Value-added programs | Not all plans are available in all service areas |
Struggling to make sense of tiered pricing, bill credits, or promotional rates in Texas? Power Wizard makes it simple. Our platform helps you compare electricity plans available in your area. No guesswork, no confusing fine print. See what you’d pay before you switch with Power Wizard’s Plan Comparison Tool.
Want to compare Think Energy to other top REPs in Texas? Power Wizard’s energy experts have done the work for you below.
| Feature | Think Energy | CleanSky Energy | Champion Energy |
|---|---|---|---|
| Overall Rating | |||
| Plan Types | Fixed-rate, bill/usage credit, perk-based, green energy, Community Solar | Fixed-rate, time-of-use, green energy, perk-based | Fixed-rate, EV charging, time-of-use, solar buyback, senior plans, business plans |
| Top 12-month Plan | Think Clean 12 With Smart Thermostat Connected | Embrace Green 12 | Champ Saver – 12 |
| Best Feature | Digital-first experience and value-added programs that can help customers save money | 100% renewable and 100% carbon-neutral electricity | Great customer service, user-friendly online tools, and a referral program |
Think Energy tends to attract Texans who want predictable pricing and simple tools to help manage their monthly electricity costs. Their mix of fixed-rate plans, renewable options, and optional savings programs makes them appealing to households that prefer a straightforward, digitally supported experience.
Best for:
May not be ideal for:
If you’re exploring Think Energy or comparing it with other electricity providers in Texas, the easiest way to find the right fit is to look at real pricing and plan details side by side. Power Wizard makes that simple. Start your search today to find plans that match your home, your usage, and your budget.
Think Energy’s rates are generally competitive with those of other Texas retail electricity providers. Their fixed-rate plans offer predictable pricing, and some customers report seeing savings compared to their previous provider. Actual rates vary by ZIP code, utility area, usage, and plan type, so comparing options is the best way to determine which providers are most competitive for your home.
Yes. All of Think Energy’s electricity plans are backed by 100% renewable energy.
The most frequent concerns mentioned in customer reviews from Texans include delays in customer service responses, slow fulfillment of the $100 sign-up gift card, and billing statements that some customers find difficult to interpret.
Think Energy can be a good fit for high-usage homes because of its long-term fixed-rate plans, which help keep monthly costs more predictable. However, the value depends on the rate available in your area and your household’s energy patterns, so it’s important to review plan details before enrolling.
Yes. Think Energy offers several value-added programs, ThinkSmart, which optimizes your thermostat and gives participating customers $10 in bill credits each month and a gift card program that rewards new customers.
