Compare Electricity Companies: Rates, Plans & Providers

Find and compare electricity companies near you in seconds using the Power Wizard marketplace.

Written by Christine Orlando | Reviewed By powerwizard
Last updated July 19, 2025

Enter your ZIP code to see plans in your area

Key Takeaways: Top Electricity Providers & What to Look For

  • Residents in states with deregulated energy markets, like Texas, Ohio, and Connecticut, can choose their electricity provider.
  • When comparing electricity companies, pay attention to rate type, billing structure, customer service, and plan type.
  • The most common types of electricity plans are fixed-rate, variable-rate, prepaid or no-deposit, green energy, time-of-use, and bill credit.

Top-Rated Electricity Companies

In deregulated cities, there’s no shortage of electricity companies for residents to choose from. Below are the most popular retail electric providers (REPs) to help fuel your search.

How to Compare Electricity Companies and Find the Best Plan

Shopping for the best electric company isn’t like flipping a switch; it takes a little digging to make sure you’re getting the right fit for your lifestyle and budget. With dozens of retail electric providers, it’s easy to get overwhelmed or miss key details buried in the fine print. Consider the following when comparing electric companies:

Electricity Rate Types & Billing Structures Explained

Not all electricity rates are created equal, and understanding their differences can save you from surprise charges later. 

  • Fixed-Rate Plans: Lock in a set price per kilowatt-hour (kWh) for the duration of your contract, making them great for budgeting.
  • Variable-Rate Plans: Rates can change month to month based on market conditions and other factors.
  • Tiered or Flat-Rate Plans: You pay different rates depending on how much electricity you use.
  • Time-of-Use Plans: Electricity rates vary depending on when you use electricity. They typically offer lower rates on evenings and weekends.
  • Bill Credit: Get a credit toward your monthly bill when your usage falls within a set range. Go over or under, and you may lose the credit and pay higher rates.

Pro Tip

Before enrolling in any electricity plan, read its Electricity Facts Label (EFL). This document details everything you need to know about the plan, like contract terms and pricing information.

Evaluating Customer Service and Support Reputation

A low rate isn’t always that great if you have trouble getting hold of your REP when you need them.

  • Look at Reviews: Check recent customer feedback on sites like the PUCT complaint database, Google, and Better Business Bureau. You can also use Power Wizard’s comparison tool to see how we score their customer service.
  • Billing Transparency: Choose companies known for clear billing statements, easy-to-use online portals, and proactive communication.
  • Support Availability: 24/7 customer service is a big plus, especially if you’re managing power outages or billing issues outside business hours.

Electricity Plan Options: Flexibility, Features & Add-Ons

Every electricity plan comes with its own set of terms, tools, and perks that can make a big difference in how convenient and user-friendly your service feels. When comparing your options, consider:

  • Contract Lengths: Plans range from month-to-month to multi-year commitments. Shorter terms offer flexibility, while longer ones can lock in better rates.
  • Green Energy Options: Many providers offer 100% renewable energy plans powered by wind, solar, hydro, or a combination of renewable sources.
  • Usage Tools: Look for plans with mobile apps, usage alerts, or smart thermostat integration to help manage your consumption.
  • Perks & Rewards: Some REPs offer loyalty rewards, bill credits, or free nights/weekends. Just make sure the math works in your favor.

Cheapest Electricity Companies

Currently, the following REPs have the lowest electricity rates in the Power Wizard market place:

Best Green Energy Electricity Providers

Going green has never been easier! Many REPs offer green energy plans that allow you to support sustainability initiatives without changing how you use power. Our energy experts have highlighted a few of the top green electric companies below.

What Is Electricity Deregulation and How Does it Work?

Electricity deregulation gives you the power to choose. Instead of being assigned a single electric utility for both service and supply, you get to pick your electricity provider from a competitive market. The wires and poles are still managed by your local utility, but the electricity itself—how it’s priced, where it comes from, and what features are included—comes from your chosen REP.

How Deregulation Benefits You

Being in a deregulated energy market puts the power in your hands. It offers:

  • Lower Prices: With providers competing for your business, there’s more pressure to offer affordable rates.
  • More Plan Options: From fixed rates to green energy and free nights/weekends, there’s something for every household.
  • Better Service: Customer support and digital tools tend to improve when providers have to work to keep you happy.
  • Switching Freedom: You’re not locked into one provider, so if your needs change, your electricity plan can too.

Challenges Consumers Face in Deregulated Electricity Markets

Having choices is great, but it can get overwhelming fast. When shopping for electricity, you may experience:

  • Decision Fatigue: With so many providers and plans, comparing them all can feel like a full-time job.
  • Confusing Marketing: Ads often highlight best-case pricing that doesn’t reflect your actual usage or fees.
  • Fine Print & Fees: Key details—like rate structures, early termination fees, and usage tiers—are often buried in the EFL.
  • Short-Term Offers: Some plans start cheap but hike rates later, catching you off guard.

Power Wizard displays dozens of electricity providers and plans in your area side by side, making it easier to shop for electricity. Just enter your ZIP code, filter the plans by what matters most to you, compare terms, and enroll all in one place.

Frequently Asked Questions About Electricity Companies


The easiest way to switch is by using Power Wizard. Just enter your ZIP code, compare available plans side by side, and select the one that fits your needs. We’ll walk you through the signup process and make sure the switch goes smoothly.


If you move before the end of your contract, you can ask your provider if your plan can be transferred to your new home, or you can cancel. Cancellation due to moving typically does not incur ETFs. However, always check with your provider to see what steps you need to take.


Yes, but some contracts may include Early Termination Fees (ETFs). Read your plan’s Electricity Facts Label (EFL) to determine what fees apply to your situation. In some cases, paying an ETF may be worth the savings you’ll get with your new provider.


The fastest way to find out is to enter your ZIP code into Power Wizard’s comparison tool. If you see multiple electricity providers and plan options, you’re in a deregulated area.


Nope—your electricity stays on the whole time. The switch is just about who bills you and what rate you pay. Your utility company still delivers the power to your home, no matter which provider you choose, so there’s no interruption in service.

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