Tara Energy Plans: Compare Rates, Reviews & Options

Explore Tara Energy reviews, rates, and electricity plans to power your home or business.

Written by Christine Orlando | Reviewed By Luis Luna
Last updated September 2, 2025

Enter your ZIP code to see plans in your area

Tara Energy is a retail electricity provider serving homes and businesses across deregulated areas of Texas. Backed by Just Energy Group, Tara offers a range of simple electricity plans, competitive rates, and user-friendly account management tools.

Est. Year

2002

Service Areas

Deregulated areas of Texas, Illinois, and Ontario, Ca

Plan Types

Fixed-rate, Time-of-Use, Bill Credit, Green Energy

Customer Service Hours

Monday-Friday, 8 am CT – 7 pm CT; Saturday, 9 am CT – 6 pm CT

Tara Energy Electricity Rates

Tara Energy’s electricity rates vary depending on the type of plan you choose, your monthly usage, and where you live. Some electricity plans have base charges, bill credits, or usage thresholds, so make sure you read each plan’s Electricity Facts Label (EFL) before enrolling for details.

The electricity plans and rates below are from retail electricity providers currently active on Power Wizard’s marketplace. Enter your ZIP code into Power Wizard’s comparison tool to see what’s available in your area.

ProviderPlan¢/kWhEst. Monthly BillTermRatingCheckout Link
APG&ESimpleSaver 10 8.5¢$8510 months4.2Checkout
4Change EnergyMaxx Saver Value 128.6¢$8612 months4.9Checkout
Express EnergyFlash Value 128.6¢$8612 months4.7Checkout
Chariot EnergyGridEdge 369.6¢$9636 months4.4Checkout
Frontier UtilitiesFrontier Saver Plus 249.9¢$9924 months4.8Checkout
Gexa EnergyGexa Eco Saver Plus 129.9¢$9912 months4.8Checkout
Veteran EnergyValor 1212.5¢$12512 months4.7Checkout
CleanSky EnergyEmbrace Green 12 - New Customer Special13.4¢$13412 months3.6Checkout
*Updated on 09/02/2025, 8:23:15 AM CDT for ZIP Code 77003. Pricing and plan offerings are subject to change. Monthly bill estimates are based on 1000 kWh usage. Actual bills may vary based on usage patterns and additional fees.

Who Is Tara Energy? Company Background & Highlights

Tara Energy has been serving customers across deregulated areas of Texas, Illinois, and Ontario since 2002 as part of the Just Energy Group. Over the years, they’ve become a trusted provider by offering straightforward electricity plans with competitive fixed rates, flexible contract lengths, and time-of-use options like free nights, days, or weekends. Customers can also add a renewable energy upgrade to support 100% green electricity. With same-day service availability and knowledgeable customer service, Tara Energy makes it easy to get started and stay in control of your power.

They offer benefit programs like referrals, Stat Rewards, and the GoodBundle, a membership add-on that helps customers save more while supporting sustainability. The GoodBundle includes energy discounts, waived late fees, discounts on water filtration products, and access to carbon offset credits that reduce your environmental impact.

Tara Energy Reviews: Customer Service, Plans & Accessibility

Google reviews for Tara Energy are mixed. Several positive reviews highlight their helpful customer service, quick problem resolution, clear communication, and easy account setup. However, some customers report billing concerns or unexpected charges. Power Wizard’s review of Tara Energy focuses on some of the most important details for potential customers: service quality, online accessibility, and plan options.

Overall PowerWizard Score Rating Scale (1-5)
Overall Score 3 out of 5 stars 3.22
Customer Service 3 out of 5 stars 3
Online Accessibility 3.5 out of 5 stars 3.33
Plan Options 3.5 out of 5 stars 3.33
* Ratings are based on a scale of 1 through 5, with 5 being the highest. These scores are determined by Power Wizard’s comprehensive evaluation of customer feedback, industry data, and our own expert analysis.

Tara Energy Plans: Fixed-Rate, Time-of-Use, & More

There are four main types of electricity plans offered by Tara Energy, with contracts ranging from 12 to 60 months. Customers can choose to power any plan with green energy for an additional $9.99 per month.

Fixed-Rate Electricity Plans

Fixed-rate plans lock in your electricity rate for the duration of your contract. That means your price per kilowatt-hour won’t change, even if market rates go up. It’s a good fit for anyone who wants more consistency in their monthly bills.

Pros:

  • Simplifies budgeting
  • Protection from seasonal rate spikes
  • More predictability

Cons:

  • Long-term contracts
  • Early Termination Fee (ETF) if you cancel your contract early
  • No benefit if market rates drop

Time-of-Use Electricity Plans

Time-of-use plans (free electricity plans) offer free electricity during certain hours. Tara Energy offers electricity plans with free days and weekends. They’re best for people who can shift most of their usage to those free timeframes.

Pros:

  • Potential savings if your energy usage habits match the plan’s structure
  • Great for residents who are home during days or weekends
  • Fixed-rate for price stability

Cons:

  • Peak-hour rates can be high
  • Usually requires a smart meter
  • Can make budgeting more difficult

Bill Credit Electricity Plans

These plans offer bill credits for electricity usage over a certain threshold, usually 1,000 kWh or 2,000 kWh per month. Bill credit electricity plans can be a good fit for households that consistently meet these thresholds.

Pros:

  • Potential for savings
  • Fixed rates
  • No base charges (specific to Tara Energy)

Cons:

  • May incur fees for usage under or over the designated threshold
  • More complex terms than simple fixed-rate plans
  • Not ideal for smaller households with lower energy usage

Tara Energy Business Electricity Plans

Tara Energy offers tailored business electricity plans. Businesses must fill out a contact form on their website for details.

Pros:

  • Energy monitoring tools
  • Tailored plans
  • Green energy options

Cons:

  • Limited information online

Pro Tip:

Need help finding the right energy plan for your business? Visit Power Wizard’s Business Electricity page and get connected with our energy experts.

Tara Energy vs. Other Providers: Ratings, Plans & Features

Wondering how Tara Energy stacks up to other retail electricity providers (REPs)? We’ve compared a few popular providers below for you.

Feature Tara Energy Express Energy Atlantex Energy
Overall Rating 3.5 out of 5 stars 3.33 4.5 out of 5 stars 4.67 4 out of 5 stars 3.78
Plan Types Fixed-rate, time-of-use, bill credit, green energy Fixed-rate, bill credit, green energy Fixed-rate, green energy
Top 12-month Plan Simple Choice – 12 Flash 12 Luminous 12
Best Feature Digital account management tools + simple plans Competitive rates + transparent pricing Easy enrollment + no hidden fees

Tara Energy Service Areas in Texas (By TDU)

Tara Energy serves deregulated areas of Texas, Illinois, and Ontario. However, they’re not available in areas served by municipally owned utilities or electric co-ops. Not sure which zone you’re in? Use Power Wizard’s free tool to check availability and find the best fit for your Texas home.

Major TDUs Served in Texas

Tara Energy offers electricity in certain cities located within the following Transmission & Distribution Utility (TDU) areas:

  • AEP Central
  • AEP North
  • CenterPoint Energy
  • Lubbock Power & Light
  • Oncor Electric Delivery
  • Texas-New Mexico Power

Is Tara Energy Right for You?

Tara Energy might be a good option for you if:

  • You live in one of their service areas
  • You want a fixed-rate plan
  • You want the option to go green
  • You’re interested in perks like the GoodBundle, Stat Rewards, and referral codes
  • You have a smart meter and want same-day activation

Still weighing your options? Enter your ZIP code into Power Wizard’s smart comparison tool to view dozens of REPs side by side.

Tara Energy FAQs: Plans, Contracts, Contact Info & More


Texas customers can contact Tara Energy by calling 1-888-438-8272 Monday through Friday from 8 am to 7 pm CT and on Saturdays from 9 am to 6 pm CT. Customers in Illinois can email them at IL@taraenergy.com, and Ontario customers can reach them at info@taraenergy.com.


Yes, Tara Energy has a referral program. When you enroll, you’ll get a unique referral code you can share with family and friends. If your referral qualifies, you will both earn a $75 bill credit.


Tara Energy does not have dedicated renewable energy plans. However, customers can choose to make any electricity plan 100% renewable for an additional $9.99 per month.


Tara Energy’s GoodBundle is an optional membership program that adds extra savings and eco-friendly benefits to your electricity plan. For a monthly fee, GoodBundle members receive up to 1¢/kWh off their energy rate, waived fees (like late payment and disconnection notice fees), and carbon offset credits to help reduce their environmental impact. The program also includes discounts on partner products like HomeWater filtration systems.


Stat Rewards is a free program that lets Tara Energy customers earn bill credits and energy discounts by allowing small, temporary adjustments to their smart thermostat during peak demand times. Participants get a $50 bill credit after enrolling and an ongoing $0.005/kWh discount for staying in the program. You keep full control of your thermostat and can opt out of any event.


Tara Energy does not currently offer a satisfaction guarantee program. However, their customer service team can help you find the right electricity plan for your home or business.

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