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True Power
True Power is a Retail Electricity Provider (REP) in Texas that offers multiple energy options to residents and businesses in deregulated cities.
True Power Rates in Texas: What You Can Expect to Pay
True Power offers fixed-rate plans, meaning the energy charge stays the same during the contract term, but your total bill can still vary based on usage and changes in TDU delivery charges and taxes. Market prices for new plans can also change over time. Electricity rates can be influenced by location, season, demand, and other market conditions, and fluctuate throughout the year. Enrolling in one of their long-term plans during spring or fall, when demand is lower, could help you secure a lower rate for the year. Before you commit, read each plan’s Electricity Facts Label (EFL) for full details.
Below are some of the current electricity providers and plans available in the Power Wizard marketplace. To view rates for your area, pop your ZIP code into our comparison tool.
| Plan Name | ¢/kWh | Est. Bill | Term | Rating |
|---|---|---|---|---|
| Companion Energy - Companion Savings + Benefits 12 | 6.3¢ | $63.00 | 12 mos. | 4.3 |
| Frontier Utilities - Frontier Saver Plus 12 | 6.3¢ | $63.00 | 12 mos. | 4.8 |
| Gexa Energy - Gexa Eco Saver Plus 12 | 6.3¢ | $63.00 | 12 mos. | 5 |
| 4Change Energy - Maxx Saver Value 12 | 6.3¢ | $63.00 | 12 mos. | 4.9 |
| APG&E - SimpleSaver 11 | 6.3¢ | $63.00 | 11 mos. | 4.8 |
| Energy Texas - The Lone Saver Plus 12 | 6.4¢ | $64.40 | 12 mos. | 4.7 |
| Chariot Energy - GridPlus 12 | 6.7¢ | $67.00 | 12 mos. | 4.4 |
| Rhythm Energy - Rhythm Max Saver 24 | 6.8¢ | $68.00 | 24 mos. | 4.8 |
| Express Energy - Flash Value 12 | 6.8¢ | $68.00 | 12 mos. | 4.7 |
| Atlantex Power - Luminous 10 | 11.8¢ | $118.30 | 10 mos. | 3.8 |
Who Is True Power?
True Power is a Houston-based REP focused on keeping energy shopping simple and straightforward for Texas residents. They offer both traditional fixed-rate plans and green-energy fixed-rate plans and at times variable-price plans. This gives customers the option to lock in a predictable rate, support renewable energy, or have more flexibility. Enrollment is designed to be quick and hassle-free, so you can get your lights on without jumping through hoops.
Once you’re signed up, True Power’s user-friendly online account portal makes it easy to track your electricity usage, manage payments, view billing history, and handle basic account maintenance all in one place. If you need assistance, their knowledgeable customer support team is ready to help.
How True Power Works as a Retail Electric Provider (REP)
In Texas’s deregulated electricity market, your power service is split between two key players: your REP and your Transmission & Distribution Utility (TDU). Your REP, like True Power, is the company you choose. They sell you the electricity, set your energy rate, handle your billing, and manage customer service.
The TDU, on the other hand, is the local utility company that owns and maintains the poles, wires, and infrastructure that physically deliver electricity to your home. You can’t choose your TDU; it’s assigned by location.
Both companies work together within the Electricity Reliability Council of Texas (ERCOT) grid, which manages the flow of electricity for most of Texas.
| Role | Organization | Responsibility | Customer Action |
|---|---|---|---|
| Retail Electric Provider (REP) | True Power | Creates electricity plans, sets contract terms, manages billing, and provides customer service | Compare plans, read the EFL, enroll, manage or switch your plan |
| Transmission & Distribution Utility (TDU) | Oncor, CenterPoint Energy, AEP Texas North, AEP Texas Central, TNMP | Delivers electricity, maintains power lines, reads meters, and restores outages | Contact for power outages, downed lines, and restoration updates |
| Grid Operator | ERCOT | Manages grid reliability and balances electricity supply and demand for most of Texas | Not a billing contact; use REP or TDU for service issues |
True Power Reviews & Ratings: Customer Feedback in Texas
Customer feedback for True Power reflects a mix of experiences. Some Texas customers highlight competitive rates, simple plan structures, and helpful interactions with customer support, while others mention billing questions or communication concerns.
Power Wizard’s energy experts have also reviewed True Power to help Texans make the best electricity decision for their household.
| Overall PowerWizard Score | Rating Scale (1-5) |
|---|---|
| Overall Score | |
| Customer Service |  4 |
| Online Accessibility |  5 |
| Product Variety & Options | 5 |
True Power vs Other Texas Electricity Companies
Want to shop around before deciding whether True Power is the right fit? See how they compare to other Texas REPs below.
| Feature | True Power | TXU Energy | Energy Texas |
|---|---|---|---|
| Overall Rating | |||
| Plan Types | Fixed-rate and green energy | Fixed-rate, solar buyback, apartment, EV charging, time-of-use, Season Pass, and variable-price | Fixed-rate and bill credit |
| Top 12-Month Plan | Simply True Fixed – 12 months | e-Saver 12 | Come & Take It 12 |
| Best Feature | Easy enrollment and user-friendly online tools | Commitment to customer satisfaction and innovative energy solutions | 30-day Test Drive (satisfaction guarantee) and transparent pricing |
True Power Energy Plans: Fixed-Rate & Green Options
True Power offers two main types of electricity plans: fixed-rate and green energy. They are available in 3-, 12-, 18-, 24-, and 36-month contracts. While they do not currently offer variable-price plans, they advertise them and may add them in the future.
True Power Fixed-Rate Plans
Fixed-rate electricity plans have a stable energy charge throughout your contract term. These plans are a great option for most Texans because they offer more predictability.
Pros:
- Easier budgeting
- Protection from market fluctuations
- Simple plan structure
Cons:
- Early Termination Fee (ETF) may apply if you cancel early
- Limited flexibility
- No benefit if market prices drop
True Power Green Energy Plans (100% Renewable Options)
True Power’s green energy options keep a fixed energy charge powered by 100% renewable sources (matched with Renewable Energy Certificates). They can be a good fit for Texans who want the simplicity of a fixed rate and environmentally conscious electricity.
Pros:
- Fixed-rate
- Multiple contract lengths
- No solar panels required
Cons:
- ETFs may apply
- Slightly more expensive than traditional fixed-rate plans
- Availability may vary by location
True Power Variable-Rate Plans
Variable-rate (or price) plans have an energy charge that can change each month based on market conditions. Because of their unpredictability, they are typically best for short-term power needs.
Pros:
- Some don’t have long-term contracts or ETFs
- Potentially lower prices when market demand decreases
Cons:
- Difficult to budget
- Unexpected price fluctuations
- Often more expensive long-term than fixed-rate plans
True Power Business Electricity Plans in Texas
If you own a business in Texas, you know how important electricity is to your daily operations. True Power offers multiple commercial electricity plans, including custom pricing, a dedicated account manager, and flexible billing options.
Need help finding the right electricity plan for your company? Visit Power Wizard’s Business Electricity page to be connected with an energy expert!
True Power Service Areas: Texas Cities & TDUs
True Power is available in deregulated Texas areas except Lubbock. Retail choice isn’t available in municipal utility or electric cooperative territories (for example, Austin Energy and CPS Energy), so True Power plans aren’t available in those areas. To confirm availability in your area, enter your ZIP code into Power Wizard’s comparison tool.
- Oncor Electric Delivery: This service area covers cities in North/Central Texas, like Dallas, Fort Worth, Plano, Arlington, Waco, and Odessa.
- CenterPoint Energy: This service area covers the Greater Houston area, including Houston, Pasadena, Baytown, and Sugar Land.
- AEP Texas Central: This service area includes cities in South Texas, such as Corpus Christi, Laredo, and McAllen.
- AEP Texas North: This service area covers West and Northwest Texas, including Abilene and San Angelo.
- Texas-New Mexico Power (TNMP): This service area includes cities like League City, Alvin, Texas City, and Dickinson.
Is True Power a Good Choice?
Still unsure whether True Power is the best fit for your Texas home? If any of the following sound like you, it might be worth considering.
- You live in a deregulated town or city in Texas
- You want straightforward fixed-rate electricity
- You value simple green energy options
- You like being able to manage your account online
Want to continue your search for the right REP? Enter your ZIP code into Power Wizard’s comparison tool!
True Power FAQs: Fees, Credit Check & Enrollment Questions
You can contact True Power Monday through Friday from 9 am to 6 pm CT by calling 1-888-642-8783.
Yes, True Power charges an Early Termination Fee (ETF) of $300 if you cancel your contract before it expires. However, this fee may not apply if you cancel because you’re moving or are within the final 14 days of your contract.
Yes, True Power may run a credit check during enrollment. If you don’t meet their minimum credit threshold, you may have to pay a deposit before your service begins.
Yes, True Power offers renewable energy plans. These are fixed-rate plans with 100% renewable content.
Yes, True Power offers business electricity plans in Texas. Businesses must contact True Power directly for personalized options.